3 Ways to Create Buzz this Fall for your winery.
It is time for what some might say is the most beautiful time of the year: fall. With autumn comes cool nights, and patrons savoring every minute of the crisp weather by planning leaf-peeping trips throughout the northeast. This time of year also lends itself nicely to exciting events that can stir up extra buzz and usher new customers through your winery’s door.
How can you leverage all that fall has to offer? Host pumpkin carving parties, sip-and-paint glass painting events, grape-stomping festivals, get-togethers with pumpkin-flavored beverages, and/or anything else that embraces the cozy (or spooky!).
The fall season can be used as a great theme to build your brand’s awareness and grow customer interest in your winery. To get you started, here are a few tips to create more hype:
- Get Colorful. Social media posts of the fall foliage with your wine? Yes, please. These use the beauty of fall to showcase your cozy tasting rooms filled with an autumnal atmosphere. Don’t forget to photograph the room view to highlight the colors and be sure to post on all channels to give an extra boost.
- Buddy Up. Partner with other wineries to offer a special wine trail or tours, or even a festival with exclusive benefits to participants. This allows cross-promotion between wineries and extends your networks while branding the trail or event as a must for wine and autumn-lovers alike. Looking for the best wine festivals in North America? Check out this list.
- Dress for the Part. Decorate your tasting room and dress in spirit! Find ways to have fun with everything from cocktail napkins to the clothing worn by your employees. Decor is a surefire way to bring the season to life. Whether you prefer the rich earth tones of foliage or the gothic shades more suited to Halloween, your business can also don a costume this fall.
Summer is winding down and soon we’ll all be feeling the chill in the air so these 3 Ways to Create Buzz this Fall should bring some inspiration to your ideas. There is no need to shy away from the cool air (much as we love the sun) – use these three ways to create a buzz this fall and give your customers new reasons to fall in love with your business.
For an additional resource on creative pour line designs check out our recent blog post, Top 3 Creative Pour Line Designs
