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Lean into the Pét-Nat hype

The newest trendy sparkling wine. What do we mean by lean into the Pet-Nat hype? Have you heard more and more from your customers about Pét-Nat recently? This fast-and-furious trend is quickly approaching its peak. Pét-Nat lovers need not fear, though: we believe this trend will actually last and even be a positive in the long run.


What is Pét-Nat?


Recently dubbed “hipster bubbles” by wine lovers, Pét-Nat (short for Pétillant Naturel) is a natural sparkling wine.


One of the most unique attributes about the wine is that it’s 100% naturally made. In other words, Pét-Nat is made with minimal intervention from the maker, which means less time making and more time perfecting your business. Truly – the process is actually so simple that sometimes it even happens by accident.


This particular method isn’t something new: in fact, this fermentation process has been around for centuries, often used by the French and dating back to even pre-Champagne days. Unlike Champagne, the Pét-Nat method isn’t limited to a specific region, but the current leading production areas include the Loire Valley and Limoux in France, and Italy, where Prosecco Pét-Nat practitioners call it “col fondo.”


While the method may have originated in France, more small American producers began not just imbibing – like the rest of the wine trade – but going one step further to make their own versions. Today, American Pét-Nat is produced in California, Oregon, Washington, New York, Texas, and even Vermont, demonstrating that this trend has truly caught hold nationwide.


Why will your customers love it?


To start, Pét-Nat boasts low sugar content. In contrast to other Champagnes and commonly known sparkling wines, this one doesn’t undergo a second round of fermentation in the bottle with those additional sugars and yeasts. Less sugar = lower calorie count for diet-conscious sippers.


Pét-Nat is trending these days because oenophiles are open to trying various types of bubbly beverages and are often willing to look past traditional Champagne and Prosecco for a more natural wine. This option gives new meaning to a celebratory toast, allowing folks to try something that’s not incredibly common; Pét-Nat is therefore perceived as unique and somewhat niche, but also intriguing.


What the difference is between Pet-Nat and traditional Champagne?


Like many natural wines, the end product is unpredictable: opening each bottle is a surprise, evocative of the time and place where it was bottled. (Also, though we probably shouldn’t promote this particular habit, it’s the perfect mid-day or breakfast wine!)


Some say its method provides a more primitive or simpler sparkler than its sister beverage, often more traditionally dense or unfiltered. This makes sense, too, Pét-Nats are often bottled with a cap like a beer, rather than a cork. On the bright side, the benefit is that Pét-Nat is affordable, especially compared to some of the various Champagnes’ astronomic prices.


The verdict

Lean into the Pét-Nat hype. The bubbly beverage may just be reaching peak trendiness, but it’s winning the hearts (and taste buds) of Americans and we believe it’s here to stay. Searching for other trends? Check out our blogpost titled, “Beer packaging takes a new twist.”

by Déjàbrew